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"Influencing U.S. Beef Consumption"

Beef ranks third in per capita consumption of all meats in the world (excluding fish) and it accounts for more than 20 percent of consumers' meat protein intake worldwide. As a result, understanding food trends and beef consumption is crucial to food wholesaling, retail marketing and the beef industry. Only by identifying and properly predicting beef consumption trends can wholesalers, retailers and beef producers adequately design marketing strategies that will yield revenue and consumer satisfaction.

A study conducted between 1994 and 1998 by the Continuing Survey of Food Intakes by Individuals (CSFII) at U.S.D.A. found that the U.S. market dominates beef consumption in fresh and processed meats. According to "Factors Influencing Beef Consumption in the U.S." by Christopher Davis and Biing-Hwan Lin (available on the Electronic Outlook Report from the Economic Research Service on the U.S.D.A. website), factors such as low income and race can radically shape U.S. beef consumption, patterns and trends. Davis and Lin discuss the following:

The Race Factor.
On average, non-Hispanic Caucasians and people in the "Other" race category ate less beef than other consumers. African-Americans ate 77 pounds of beef per capita. Regarding at-home or away-from-home consumption, studies show Hispanics eat a greater share of beef at home, African-Americans are the smallest share of beef at home but eat the largest share of beef away from home. Whereas, Caucasians buy a greater share of their away from home ground beef from restaurants and other food establishments than they did any other beef products.

The Income Factor.
The CSFII also indicated that low-income consumers tended to eat more beef at home than did middle or high-income consumers by 70 percent. Moreover, low-income consumers ate 72 pounds of beef yearly—more than did middle- and high-income consumers by at least four pounds. Ground beef was the dominant beef product eaten per capita, regardless of income level, followed by steaks. High-income households were big consumers of steaks, while middle-income households ate relatively more stew beef.

The discovery of mad-cow disease resulted in low U.S. beef consumption. In turn, the U.S. government responded with stricter food safety regulations, mandating beef industrialists to meet rigid safety standards. However, recognizing that Americans were using beef as a dietary strategy to lose weight through high-protein, low-carbohydrate diets helped put beef back on the dinner table.

While working to restore the credibility of the beef industry has been a challenge for beef producers, properly identifying beef trends and patterns has enabled beef industrialists to design effective marketing strategies that allow them to thrive in times of adversity. Beef is an essential component in American's diets so the love affair will continue. However, adequately understanding the trends and patterns influencing beef consumption in the U.S. could make the difference in staying in business for you and me.



Moreno Firms, Inc.
P.O. Box 651142
Miami, FL 33265

All inquiries are welcome!

Customer Service
1 (877) 482-2382
Fax Line
1 (305) 742-2777

Ranch Location:
1000 Moreno Road, Venus, Florida 33960

Farm Location:
1 U.S. 27 South, Venus, Florida 33960

Southern Division Office:
11040 SW 36th Street, Miami, FL 33165

Northern Division Office:
2508 SW 35th Place, Suite V-126
Gainesville, FL 32608

Cattle Operations & Consulting Services
Mr. Kelvin Moreno
1 (305) 218.1238

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